The Vagina Monologues NYC – A Bold & Impactful Production

About Project

Mami Chula Social Club set out to produce The Vagina Monologues NYC, a bold and powerful theatrical performance aimed at raising awareness of gender-based violence while fundraising for Latinas y Líderes, a nonprofit supporting adolescent girls in the Dominican Republic.

Client: Mami Chula Social Club x Latinas y Líderes
Role: Creative Assistant (Branding, Design, Social Media Management)
Year: 2020

Project Overview

Zuleika Velazquez (two-time Tony-nominated director), featuring cast of Mami Chula Social Club set out to produce The Vagina Monologues NYC, a bold and powerful theatrical performance aimed at raising awareness of gender-based violence while fundraising for Latinas y Líderes, a nonprofit supporting adolescent girls in the Dominican Republic.

The Challenge

Branding & Visual Storytelling – The production needed a strong yet digestible visual identity that complemented the monologues while ensuring accessibility for a broad audience.
Audience Engagement & Fundraising – A strategic social media campaign was essential to drive ticket sales, create community buzz, and secure sponsorships, with the goal of raising $25,000+ for the nonprofit.

The Vagina Monologues was a bold and impactful theatrical production, directed by benefiting Latinas y Líderes, a nonprofit supporting adolescent girls in the Dominican Republic.

This production was not just a performance—it was a movement designed to raise awareness, generate funds, and elevate conversations on women’s empowerment. The production uniquely featured a predominantly Dominican cast, which garnered attention from Telemundo, major sponsors, and influential figures.

As Lead Graphic Designer and Creative Assistant, I played a critical role in campaign & social media strategy, branding, marketing, event production, and performance. My creative contributions extended from graphic design to multimedia storytelling, including a TED Talk-inspired intro video that set the stage for the monologues.

Objectives & Significance

The production had three primary goals:

Generate awareness about gender-based violence and women’s empowerment.
Sell out the show to maximize fundraising efforts.
Raise $25,000+ for Latinas y Líderes, supporting adolescent girls in the Dominican Republic.

This production was particularly significant because it marked one of the first major performances featuring a predominantly Dominican cast of The Vagina Monologues, reinforcing the importance of representation in theater.

The creative direction aimed to balance bold storytelling with a modern, minimalistic aesthetic—ensuring that the powerful monologues and the cause itself remained the centerpiece.

My Contributions

🎨 Branding & Visual Identity – Developed a cohesive visual theme for promotional assets, print materials, and event branding.
📱 Social Media & Digital Strategy – Led a high-impact campaign to drive ticket sales, awareness, and community engagement.
🖥 Multimedia Design – Created animated Instagram Stories, motion graphics, and digital marketing assets.
🖼 Print & Physical Media – Designed playbills, awards, step-and-repeat banners, usher name tags, and PowerPoint presentations honoring women impacted by gender-based violence.
🎭 Production Support & Performance – Played an acting role in the show while also contributing to event execution and audience engagement.

Despite tight deadlines and high expectations, I successfully executed a strategic and visually compelling campaign that led to a sold-out performance and record-breaking fundraising.

Innovative Audience Engagement: The "VAG: Ideas Worth Spreading" Intro

One of the most unique interactive elements of this production was inspired by the TED Talks' iconic "Ideas Worth Spreading" intro.

🎬 "VAG: Ideas Worth Spreading" – A Multimedia Opening Sequence

Designed a custom motion graphics intro video modeled after TED Talks' branding.
Used bold sound bites and visuals to modernize the transition between monologues and set the stage for each performance.
Created an immersive experience that connected the timeless themes of The Vagina Monologues with a fresh, digital-age audience.

This creative addition energized the audience and set a compelling tone for each segment, making the performance feel both timeless and contemporary.

Audience Engagement & Interactive Elements

To build excitement and engagement, I implemented a multi-layered social media campaign and interactive event strategies that spanned before, during, and after the performance.

Before the Show: Generating Buzz & Ticket Sales

📢 Social Media Promotion

Designed event flyers for Instagram & Instagram Stories (primary promotional platforms).
Created the #ChulaActora campaign, spotlighting each cast member with custom graphics featuring their headshots, names, and monologue titles—encouraging shares and personal storytelling.

🎟 Giveaways & Raffles

Collaborated with Sano Acupuncture, a woman-owned wellness business, to offer a $100 acupuncture session raffle.
Hosted a sex toy giveaway, led by Erin Akuna, a sex-positivity advocate and educator, integrating educational and empowerment-focused content.

🎭 Creative Content & Animated Graphics

Designed animated quote graphics from the monologues to generate pre-show excitement.
Developed motion graphics & animated Instagram Stories to maintain audience engagement.

During the Show: Live Interaction & Emotional Impact

📸 Live Social Media Updates & Audience Participation

Covered the event in real-time, sharing behind-the-scenes moments, audience reactions, and key performances.
Encouraged audience members to post their own content, generating organic engagement.

🎖 Honoring Women & Raising Awareness

Designed Vagina Warrior Awards, presented to Rosana Rosado (New York Secretary of State) and Joanna García, recognizing their contributions to women's rights.
Created dedication slides honoring victims and survivors of domestic violence, presented before/after select monologues to commemorate their lives and struggles.

🎭 Experiential Activations

Designed prop flyers mimicking Jehovah’s Witness pamphlets, but with the phrase “Have you heard the word Vagina?”—challenging perceptions and sparking conversation.
Included an educational infographic, “Awaken Your V-Wonder”, encouraging self-awareness and empowerment.

After the Show: Wrapping Up & Sustaining the Impact

✅ Celebrating Success

Shared photos and videos of key moments, including audience testimonials, performance highlights, and behind-the-scenes footage.
Announced the fundraising total: $25,000+ for Latinas y Líderes 🎉.

🌎 Continuing the Mission

Encouraged continued support for Latinas y Líderes through donations and awareness campaigns.
Reposted audience-generated content, keeping the event’s impact alive even after curtain call.

Visual & Aesthetic Choices

🎨 Color Palette:

Hot pink, white, black (with a few shades of pink for depth).
Pink was chosen as a bold yet inviting color to represent femininity, empowerment, and visibility while ensuring a clean, modern aesthetic.

✏ Typography & Graphics:

Minimalistic, contemporary fonts to maintain clarity and professionalism.
Abstract, symbolic representations of the vagina, using parentheses and subtle shapes to balance boldness with artistic subtlety.

🎭 Key Visual Elements:

Cast Highlight Graphics to drive engagement.
Playbill & step-and-repeat banners for PR and event branding.
PowerPoint presentation honoring domestic violence victims and survivors.
Custom-designed Vagina Warrior Awards for honorees.
Jehovah’s Witness-inspired pamphlets (“Have you heard the word Vagina?”).ender-based violence through digital advocacy.

Testimonials & Industry Recognition

🏆 Industry Recognition:

Seth Greenleaf (Tony Award-winning producer, Greenleaf Productions) expressed interest in bringing The Vagina Monologues Off-Broadway.
Unfortunately, the project was halted due to the COVID-19 pandemic in March 2020, just after our final show.

⭐ Celebrity & VIP Guests:

Rosana Rosado (New York Secretary of State) attended and received the Vagina Warrior Award.
Cyn Santana attended and purchased merchandise from Latinas y Líderes to further support the cause.

Final Thoughts & Takeaways

This project was one of the first where I took an idea and fully brought it to life. It solidified my passion for storytelling, community-building, and turning creative vision into tangible results.

🔹 SOLD-OUT show
🔹 $25,000+ raised
🔹 Off-Broadway potential

💰 $20,000+ raised for Latinas y Líderes.
🎟 Sold out the event, exceeding ticket sales goals.
📣 Featured on Telemundo, expanding audience reach.
🏆 Secured sponsorships from major brands like Dove, Tito’s Vodka, and WRU.
🌎 Amplified awareness of women’s rights a

This experience laid the foundation for the kind of work I love to do: building powerful, intentional brands that leave a lasting impact.